Fractal Design Newton R2 800W Power Supply
Article Publish Date:
With just 19 days to Christmas i really can't help but to wonder as to why my test bench is still filled with products and why i am not already planning on my Christmas vacations. I guess old habits die hard and so i will most probably end up making my plans just a couple of days prior to the holiday season. Still i can't really say that all is bad since most of the products on my test bench left a good impression to both me and my colleagues with just a couple exceptions. If all goes well we will be posting a total of 4 reviews until the 25th and then we will come back on the 5th of January with our first roundup for 2010 which is the first out of the 5 roundups we have been working on continuously for the past month and hopefully we may have them all done inside January. In any case back to the subject which is of course the product we are testing today. Fractal Design is new to us as it is to most people and as usual we were a bit reluctant as to the performance of their product, quite a wrong assessment as you will see later on.
The concept of Fractal Design is to provide products with an extraordinary design level, without compromising the important factors of quality, functionality and pricing. The computer of today has come to play a central role in most people’s home, creating a demand for appealing design of the computer itself and its accessories. Our main product areas are computer enclosures, power supplies, cooling, external storage and Media Center-products, such as Home Theatre-enclosures, keyboards and remote controls. All Fractal Design products have been thoroughly designed, tested and specified in our Swedish head quarter. The well known ideas of Scandinavian design can be found through all of our products; a minimalistic but yet striking design - less is more. Our vision is to have a constant, healthy growth together with our partners worldwide. Our goal is to be widely recognized for our designed products and to have them available in all major market regions within EU and US. We should be a good alternative to the already established retail brands of today. It's of great importance for us that our partners understand the values of Fractal Design, therefore we are putting great effort into choosing the right partners from the start. We will work actively to maintain sales territories and profitable business for our partners. In the competitive market of today, it's not enough to just provide excellent products. Regular and well planned marketing activities in close cooperation with the channel and the available media, are key points to succeed. We are well experienced in marketing brands in the IT business, and we will use this to create efficient marketing tools – to gain a bigger market share and good earning possibilities for our channel.
Although Fractal Design still has a limited range of products such as some accessories, cases and power supplies they have managed to make a name for themselves by using high grade parts which not even some of the major players in the PC Parts market do. Of course high quality parts alone do not make a great product and so in the end it is all about how well the product shall perform and how good it looks.